Pitchfork is excited to announce the launch of The Ones, our new Instagram account dedicated to our hip-hop discovery series. With artists releasing new music at a fast and furious pace, it’s difficult for any fan to keep track of it all—no matter how tapped in you are. That’s why, two years ago, we launched The Ones, a daily post highlighting the day’s essential rap songs. Today, The Ones moves to Instagram to join the conversation on social media and amplify rising artists on a platform where so much of today’s vital discourse takes place.
In addition to our signature daily song post, The Ones Instagram account will feature expanded coverage of the artists, scenes, and culture behind the music. We’ll also delve into hip-hop history, connecting the dots between the past, present, and future of rap.